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07.06.2008 • 4:11pm 
 
   
 

From Concept to Broadcast

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Getting a Program on the Air

Ever wonder how we develop a program in a new language? The process usually takes a minimum of 1-2 years and is not unlike putting together a puzzle. It also requires a great deal of prayer as we seek God’s guidance and help with all aspects of the project.

God Appoints a Champion
  • An individual feels a burden for a particular group of people and becomes the ministry leader of the project.
Think Strategically
  • Ascertain the group’s spiritual needs.
  • Determine whether others are also ministering to this group; if so, consider partnering with them or targeting a different segment of the group.
  • Find ways to inform intended audience of upcoming airing.
Find a Broadcaster
  • Sometimes finding the right person is a miracle in itself.
  • Spiritual character, humility, and maturity is crucial.
  • Hallmark of FEBC broadcaster is a professional, personable, soothing voice, as listener letters often attest: “I heard your voice and felt peaceful and warm inside.”
Locate Funding
  • Five years of funding needed to get a program off the ground.
  • Interested donors, foundations, and churches offer “seed” money to initiate new broadcast.
  • Donors sometimes available within the country of origin.
  • Supporters help maintain established programs.
Arrange Airtime
  • Most new broadcasts target tribal language groups, which makes shortwave radio the best option.
  • Work with the FEBC shortwave coordinator to find appropriate airtime and frequency.
Plan for Follow-up
  • Programs often initiate a relationship; many listeners tune in for years and develop strong bonds with our staff.
  • Train others to help respond to listeners’ questions and needs.
  • Respond to listeners in various ways: letters, phone calls, text messages, e-mails, and personal visits.
Broadcast the Program & Expand Airtime
  • Occasional adjustments required for frequencies and interference.
  • Listeners develop and/or deepen relationship with Christ, which creates a need for additional programming such as discipleship or leadership training.